Working with Ad Agencies
Part 1 - The Briefing
Agencies risk a lot, when working with new freelancers. There may be a lot of money at stake and they have to deliver to their clients on time. Although they might have seen the freelancer’s work, there is still the uncertainty of the workflow and the level of control they have throughout the project, especially when working remotely.
My task as a freelancer is not only to deliver a top quality product, but also make it a priority to make the lives of the producers, art directors or whoever I’m working with, as easy as possible.
Therefore it is crucial to set the right stage for the project from the beginning and help to clear initial doubts and uncertainties.
Starting off a project I always try to jump on a video call with the agency to go through a briefing. This way we can get to know each other and discuss how to communicate throughout the project. Besides that I wanna make sure to cover up my initial questions in order to get a clear idea about what the client really wants and the actual workload of the project.
During the years I compiled all sorts of questions that helped me to gather the right information in order to understand the most critical aspects and to guarantee a productive and fluent process.
Some of those questions might be:
- Who is my direct contact and who are the decision makers?
- What’s the deadline
- Who else is involved in the project (sound designers, voice over artists etc.)
- What are the deliverables the agency expects at the end of the project
- Are there any brand guidelines for the product
- How frequently you wanna have updates
After the first call, I always prefer quite frequent communication, especially when working for the first time with a new agency. This may be just via email after the first video call, but is important to make sure we are aligned throughout the process and that there are no unexpected surprises that could hold up the project or compromise the deadline.
In my opinion the initial call is really important, as it creates a more personal relationship with the producer, art director or creative director and takes away some level of distance when it comes to working remotely.
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