"Be more like Freddy" originally is a quote. It comes from Freddie Öst, one of the founders of the branding agency SNUSK. Since I've seen the absolutely inspiring presentation of the "creative agency of misfit geniuses" at the OFFF Fest 2023 in Barcelona, I feel this initial joy of creating again that was clouded since if started. Instead of only following the status quo, I now feel more encouraged to experiment and get messy.
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