Client: International meetings & events company.
My part: Visual Concept, Illustrations, Animation. Art Direction: Jordi Surribas.
My part: Visual Concept, Illustrations, Animation. Art Direction: Jordi Surribas.
The client was asking for a creative communication concept for its internal "DMC Project". The objective of the project was to motivate the company’s meeting planners
around the world to take advantage of their global network and work together with local
DMCs (Destination Management Companies) for up road events. The company wanted a joyful and "easy" communication concept for an internal communication including mailing and video.
around the world to take advantage of their global network and work together with local
DMCs (Destination Management Companies) for up road events. The company wanted a joyful and "easy" communication concept for an internal communication including mailing and video.
Every culture has its stereotypes. The idea was to exaggerate this prejudices and bringing them to a playful level in a way that the employees would identify theirselves with their own culture and at the same time sympathise with the other countries.
To achieve this idea I developed two characters, male an female, and gave them a specific outfit, one for each of the company's six main markets the project
was initially launched.
So wherever the couple wanted to travel, they could blend in just perfectly thanks to the local DMC, who just knows everything about the culture and
provides you with the authentic experience.
was initially launched.
So wherever the couple wanted to travel, they could blend in just perfectly thanks to the local DMC, who just knows everything about the culture and
provides you with the authentic experience.
